International Scouting project

What technological trends and innovations are there in foreign markets and how relevant are they for Bavarian companies? Where are Bavarian technologies particularly attractive for export to other countries around the world? In which areas are there still strategic gaps in the Bavarian economy that can be closed by technologies from abroad, for example by attracting companies to Bavaria?

Header Project International Scouting

This is precisely the kind of question we want to answer with our new International Scouting project in collaboration with various cooperation partners in foreign trade. Our aim is to use a structured scouting process to search for the most important technological trends and innovations in foreign priority regions for Bavaria as a state of innovation, to evaluate them from the perspective of the Bavarian economy by proven experts and, after analyzing the results, to draw strategic conclusions for the future design of foreign trade promotion measures.

The Technology and Innovation Management (TIM) team at Bayern Innovativ is in charge of this project. The bundled methodological and specialist knowledge of trend and technology scouting as well as digital innovation platforms is an indispensable basis for the identification, evaluation, visualization and analysis of international technology trends for the innovation state of Bavaria. Bayern Innovativ's Digital Innovation Platform (DIP), which is managed by the TIM team, makes it possible to lead this project to success in a virtual, agile and collaborative manner together with the cooperation partners over long distances.

Cooperation project with Bayern International, Invest in Bavaria and the Bavarian representative offices abroad

The initiators of the project are the Bavarian State Ministry of Economic Affairs, Regional Development and Energy, Bayern International, Invest in Bavaria and Bayern Innovativ. The starting point was the goal of closer coordination on thematic and regional priorities and better mutual use of know-how through increased cooperation opportunities.

For this purpose, Japan and Chile were initially invited as pilot representative offices to identify the technology trends in their target markets. The scouting process and evaluation criteria were jointly defined in order to offer added value to all project participants and to analyze the respective markets based on trends and technologies from the perspective of the Bavarian economy.

In order to test the developed concept, the first two pilot projects were successfully carried out with the Bavarian liaison offices in Japan and Chile in the first half of 2022. In summer 2022, the Bavarian representative office for South America and the representative office in Japan were then able to examine the evaluation results of the pilot radars for their two national markets on Bayern Innovativ's Digital Innovation Platform (DIP) with the support of Bayern Innovativ.

The successful completion of the two pilot projects and the great added value that results from International Scouting for the cooperation partners and the Bavarian economy as a whole, the project met with great interest at the meeting of the Bavarian representative offices abroad on July 12, 2022 in Munich. The project was therefore rolled out on a larger scale and implemented with many more Bavarian representative offices abroad and the markets they serve. In 2023/24, countries such as Mexico, Poland, the UK and Egypt are on the agenda.

The work with the resulting trend radars has led to new ideas for exciting approaches and measures to connect the Bavarian and foreign markets, which are being implemented by the cooperation partners. The evaluation results will be incorporated into the strategic further development of the portfolio of foreign trade promotion measures for the Bavarian economy, including the programs for company and delegation trips, the selection of suitable trade fair participations and the initiation of cross-border innovation projects.

Nico Goller from Bayern Innovativ during the project presentation at this year's representatives' meeting in Munich
Nico Goller von Bayern Innovativ bei der Projektpräsentation im Rahmen des Repräsentantentreffens 2022 in München (Bild: Bayern International)

In this way, the most important technological trends for the Bavarian economy from more and more countries and regions outside Bavaria are gradually being identified, evaluated and analyzed. Stay tuned!

Results of the countries scouted


Ihr Kontakt

Nico Goller
+49 911-20671-139
Per Mail kontaktieren
Innovation Management, Project Manager, Bayern Innovativ GmbH, Nuremberg

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