International Scouting project

What technological trends and innovations are there in foreign markets and how relevant are they for Bavarian companies? Where are Bavarian technologies particularly attractive for export to other countries around the world? In which areas are there still strategic gaps in the Bavarian economy that can be closed by technologies from abroad, for example by attracting companies to Bavaria?

This is precisely the kind of question we want to answer with our new International Scouting project in collaboration with various cooperation partners in foreign trade. Our aim is to use a structured scouting process to search for the most important technological trends and innovations in foreign priority regions for Bavaria as a state of innovation, to evaluate them from the perspective of the Bavarian economy by proven experts and, after analyzing the results, to draw strategic conclusions for the future design of foreign trade promotion measures.

Cooperation project with Bayern International, Invest in Bavaria and the Bavarian representative offices abroad

The initiators of the project are the Bavarian State Ministry of Economic Affairs, Regional Development and Energy, Bayern International, Invest in Bavaria and Bayern Innovativ. The starting point was the goal of closer coordination on thematic and regional priorities and better mutual use of know-how through increased cooperation opportunities.

For this purpose, Japan and Chile were initially invited as pilot representative offices to identify the technology trends in their target markets. The scouting process and evaluation criteria were jointly defined in order to offer added value to all project participants and to analyze the respective markets based on trends and technologies from the perspective of the Bavarian economy.

In order to test the developed concept, the first two pilot projects were successfully carried out with the Bavarian liaison offices in Japan and Chile in the first half of 2022. In summer 2022, the Bavarian representative office for South America and the representative office in Japan were then able to examine the evaluation results of the pilot radars for their two national markets on Bayern Innovativ's Digital Innovation Platform (DIP) with the support of Bayern Innovativ.